By: Alan Gamzu
Successful companies in the 21st century revolve around superior customer service. But it’s not as human-oriented as it sounds. Consumer behavior is shifting to online shopping because of technological innovations. Entrepreneurial Insights estimates the expanse of the digital universe will be over 40 trillion gigabytes by 2020. Many companies gather personal and web data, but they do not know how to leverage the information in their disparate formats. Benchmark spreadsheets are business intelligence tools, and involve no underlying algorithm to process unstructured data or reveal insights into customer satisfaction.